Domain Strategy and Portfolio Services

These services optimize and improve clients’ current domain name portfolios, and provide clients with improved short- and long-term strategies to extract value from their domain name programs.

 

• Analyze clients' domain name portfolios and the digital spaces around their brands, ensuring that every recommendation is custom-tailored to their needs

• Uncover superfluous and unnecessary domain names to cut, leading to cost savings

• Redirect domain names to better content, improving consumer engagement and conversion rates

• Identify valuable available domain names to register that will profitably expand clients’ digital reach, helping them connect to more customers

• Identify and prioritize harmful, third party-owned domain names to recover, protecting clients’ brand image

• Develop best practices and processes for clients’ domain programs, allowing clients to continue to maximize the value of their domain name activities into the future

• Scale and scope is tailored to each client’s needs and budgetary considerations

The Green & Green Co. Advisory Brief( G&G)

The G&G provides clients with ongoing targeted, proactive recommendations regarding valuable domain names to help them continue to extract value from their domain names and experience success in the online space.

• Recommends domain names to register that will drive traffic, increasing online revenue through low cost customer acquisition

• Continually monitors the domain space to provide timely alerts and recommendations about important domain names, ensuring that clients never miss an opportunity

• Provides proactive advice, helping clients decrease and avoid cybersquatting

What we do..

Domain Strategy and Portfolio Services

These services optimize and improve clients’ current domain name portfolios, and provide clients with improved short- and long-term strategies to extract value from their domain name programs.

• Analyze clients' domain name portfolios and the digital spaces around their brands, ensuring that every recommendation is custom-tailored to their needs

• Uncover superfluous and unnecessary domain names to cut, leading to cost savings

• Redirect domain names to better content, improving consumer engagement and conversion rates

• Identify valuable available domain names to register that will profitably expand clients’ digital reach, helping them connect to more customers

• Identify and prioritize harmful, third party-owned domain names to recover, protecting clients’ brand image

• Develop best practices and processes for clients’ domain programs, allowing clients to continue to maximize the value of their domain name activities into the future

• Scale and scope is tailored to each client’s needs and budgetary considerations

The Power of Domain Names

Domain names, at their most basic level, are intuitive labels or addresses that help us navigate around millions of websites on the Internet. Domain names save us the trouble of memorizing Internet Protocol (IP) addresses, which are comprised of long strings of numbers, and instead provide us with a word, or series of words, that we can associate with where we want to go.

The best domain names, however, do so much more than that.

Domain names are the very foundation upon which businesses build their digital strategies and thus, more and more, their financial success. They are the points of recognition that tell Internet users they are in the right place to find official branded content. Domain names are unique and powerful identifiers that represent and reflect the image a brand wants to project online.

When paired with the right strategy, domain names will drive online traffic to a website, promote and extend brand reach, and defend against trademark infringement and brand dilution.

The introduction of new generic top-level domains (gTLDs) into the Domain Name System underscores the value of a good, intuitive, easy-to-remember name. New gTLDs will open up new space in which companies can improve security, build trust and authenticity, embrace new business opportunities, and support new business models. New gTLDs will expand consumer choice and help establish that crucial, often personal, connection loyal consumers are looking for.

The Internet is many things to many people, but the one thing it’s not is static. The digital space continually evolves and changes in ways that force businesses to adapt quickly or fall behind the competition.  A solid domain name portfolio and a dynamic strategy create the environment in which businesses can maximize their online presence, optimize revenue, and shrink costs

FAQ's

 

What is Domain Name strategy consulting?

Domain name strategy consulting is a service that provides companies with strategic recommendations on the best domain names to own, and how to utilize them in order to grow their online presence as well as protect their brands in the online space.

HOW CAN A BETTER DOMAIN NAME STRATEGY HELP MY BRAND?

Improving your company’s domain name strategy can help you to reach broader audiences, drive more traffic to your websites, and eliminate unnecessary costs. For examples of the ways FairWinds has helped companies improve their business, read our Case Studies.

Isn’t there an app for that?

Good point. Many people believe that the growing popularity of smartphone apps and other technologies is rendering domain names less important. But the reality is, domain names are a company’s face on the Internet, and consumers expect to be able to use those domains to navigate to reliable and trustworthy branded content.

How do I get started?

Email us for a confidential assessment of your company’s domain name strategy.